August 25, 2008

U.S. swimmer Michael Phelps' performance at the Beijing Games, in which he won eight Gold Medals, saw brands associated with Phelps amass a combined $19M of in-broadcast exposure value during NBC's primetime telecasts, and another $5.1M of brand exposure from articles in print publications and on the Internet, according to research by Joyce Julius & Associates. Nike, Speedo and Visa logos combined for 12 minutes, 41 seconds (12:41) of on-screen time exclusively from apparel worn by Phelps during NBC's coverage from August 9-16 (Joyce Julius).

BRAND	NBC IN-BROADCAST EXPOSURE	PRINT-INTERNET EXPOSURE	COMBINED TOTAL
Nike	$12,475,000	$672,350	$13,147,350
Speedo	$6,475,000	$3,488,750	$9,963,750
Visa	$75,000	$933,250	$1,008,250