Not surprisingly, Will Ferrell's film topped the box office for the second straight week.

"Blades of Glory" has earned an amazing $68.4 million in just 10 days in the theatres. Orbitz, which sponsors the film's World Wintersport Games, had its logo on the screen for 1 minute and 45 seconds and, thanks to the amount of people that have seen the film, that's been worth more than $1 million to the brand, according to sponsorship evaluation firm Joyce Julius & Associates. Puma's presence in the film has been worth more than $800,000 and adidas' place in the film has been worth more than $700,000...