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Sports Business Daily April 10, 2007 Media, Sponsors Look to Bank on Johnson's Masters Win
SPONSOR VALUE:
Joyce Julius
& Associates found that Johnson’s sponsors received nearly $7.5M in
exposure value during CBS’ final-round coverage. The names or logos of his
six sponsors were legible for 18 minutes, 55 seconds, and he also mentioned
Aegon, RSM McGladrey and TransAmerica during an on-air post-match interview.
The following presents exposure time and perceived value, based on the
estimated sale price of CBS’ commercial inventory includes a verbal mention
valued at $64,165.
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