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The current A Second Look features details regarding Recognition Grade methodology, the iPad, Bowl Games and more ________________________

Nike Dominates during HR Derby and MLB All-Star Game Full Release ......

Johnson top NASCAR driver at Mid-Year .......... See List ________________________

Internship Opportunities

Welcome to Joyce Julius & Associates

For 25 years, Joyce Julius & Associates has been measuring and evaluating corporate sponsorships from our headquarters in Ann Arbor, Michigan. In that time our methodologies have set the standard in sponsorship research. Our mission today, as it has been since the company's inception, is to provide industry-leading third party research, with an emphasis on accuracy, detail and accessibility.

Accurate, Detailed, Accessible:

Joyce Julius & Associates measures and analyzes all forms of media, as well as on-site elements and promotions surrounding sponsorships. Through the utilization of powerful research tools, such as the digital tracking system Image Identification Technology (IIT) powered by Magellan, and Recognition Grade® methodology, which takes into consideration size, location, brand clutter and integration factors, Joyce Julius delivers accurate, timely and verifiable findings—every time.

The Joyce Julius Online Portal provides our clients 24/7 access to key data, while also allowing for complete customization of the findings in a user friendly environment. Likewise, our veteran researchers are available every business day to answer your questions, or speak specifically regarding each sponsor's research findings.

Proudly Serving the Sponsorship Industry Since 1985